The COVID-19 pandemic has shaken the world, Stock Software for Small Business, Affecting almost every industry and sector. Governments are struggling to keep their citizens safe, and economies are struggling to remain stable. Small businesses around the world are facing economic challenges and having to adapt to new forms of marketing. As the pandemic progresses and prepares to end, there are a number of ways in which businesses can devise strategies to make the most of their situation.
Here are five useful tips to help your business increase sales during and after COVID 19.
Re-evaluate your product
It’s no secret that the onset of COVID-19 has changed the way we live every day. This is one thing you can’t ignore when it comes to your customers. Some of the products Pos system you sell may not meet their needs, while others may be more relevant than ever. Ask yourself the following questions to find out what you should continue to sell during and after the pandemic.
What products are you selling that may no longer be relevant?
During a pandemic, you may sell products that are no longer relevant to your customers. For example, you may sell accessories for tours or live events, or – because there are very few tours and live events due to the pandemic – you may not sell very many of these products. To accommodate this and mitigate lost sales, you may need to remove these products or modify them to accommodate home use.
A good example of adapting products to meet customer needs is iHeartRaves. Their business is focused on selling products for raves and live events, so they have launched a new “cute and cozy” range.
As things start to normalise, you may also find that some of the products you add to your store may no longer be what your customers need. Many online stores start selling medical supplies, such as hand sanitisers and masks, after the pandemic hits to meet market demand. As the pandemic begins to wind down, determine whether these products are still suitable for sale and whether they should become permanent items in your inventory.
What products can you sell that could be more relevant to your customers?
Consider how the pandemic has affected your customers and how their needs may have changed. As we mentioned, many online stores may feel the need to add medical and cleaning supplies – it’s hard not to notice the huge boom in these products online. However, you should only add these products to your inventory if it makes sense for your business. If your online store sells books, it may not make sense to add hand sanitiser to your products.
However, face masks are very versatile and can even be promoted as a fashion accessory. This makes masks a great way to meet new customer needs while maintaining your brand. Stock Software for Small Business
Where can you transfer your physical products online?
If your business has a physical store, it’s important to move your business online if you haven’t already. By taking the time to set up an online store, your customers can easily get the products they need from your business without any health risks. An online store can also help in the long run. In fact, e-commerce sales are expected to reach $4.88 trillion by 2021. With online shopping, you don’t have to worry about a decrease in footfall or downtime negatively impacting your business.
You can also use e-commerce to offer your customers pos software pick-up from the store or curbside. This allows customers to shop in your store in a safer way. But still receive their products quickly and without delivery costs. According to Invesp, 65% of consumers already prefer to shop online and pick up in-store to avoid delivery charges.
How can you adapt your services to better serve your customers?
It goes without saying that these are confusing times. Your customers value the clarity that your service brings. Extending your service can make a big difference. Whether your customers need help with returns or finding the product they need. A study by American Express found that seven out of 10 US customers said. They would spend more money to do business with a company that provides good customer service.
Communicate with your customers
During and after a pandemic, it’s vital that your business Stock Software for Small Business continually communicates with your audience. Both businesses and customers are experiencing. Many changes in their daily lives, whether it’s financial difficulties or simple changes in routine.